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Flamenco at 50: “It’s too easy when we age to give up. I don’t agree with that.”

Starting Dance Past 50

When I turned 40, I suddenly cared about aging. Always active in my younger years through dance, and proudly displaying a photo of me doing the splits still at age 37, turning 40 suddenly made me realize my body was changing. So when I spoke with Bonnie Masina, who started dancing flamenco at age 50, I was all ears.

Flamenco is a passionate, emotional dance form for both men and women and has its own style of musical accompaniment. I’ve seen flamenco dances on and off over the years, thought right now the music for the flamenco routine from Riverdance is playing in my mind.

One thing I’ve noticed is the age range of female flamenco dancers. (I feel like I see more pictures of female dancers because of the beauty of their dresses.) Coming from your standard North American background, seeing an older female dancer is rare.

The Body Changes As You Age

But starting flamenco at age 50 is not something I hear of too often. Granted, Masina did compete in ballroom and Latin dance in her youth, but she says she stopped when she was 20 because of kids and, well, life. Getting back into dance after a 30-year hiatus can’t be easy.

But that’s not as remarkable as the rest of Masina’s story. She worked for decades in IT, eventually reaching IT Manager and working extensive hours, which she describes as 24/7. From all those hours glued to a computer, she’d developed rotator cuff injuries in her shoulders and spinal problems resulted in pain in several of her fingers. Over time, she’d lost the ability to raise her arms past her shoulders and to articulate those three fingers: they started functioning as one because years of bad posture had begun pinching things. (I’m fighting the beginnings of that kind of job-related injury.) In addition, a broken toe had broken through the bottom of her foot and healed that way.

These may sound like minor inconveniences. After all, we’re used to hearing about catastrophic accidents to get our attention. However, this is how aging works: bit by bit, the story of your life grows into your body. But instead of the sexy scar across the adventure-movie star’s face, it’s little aches and pains that start to change how you move. I’m over 10 years younger than Masina, and I’ve already noticed it, too.

Flamenco at Fifty

Masina’s hectic work schedule inspired her to seek out its complete opposite: dance. She sought out something Latin but didn’t want a partner. So flamenco it was. She registered with Carmen Romero’s School of Flamenco Dance Arts in Toronto. Masina learned quickly the need to leave work at work and focus on her dancing.

“If you let the outside world in, you’ll mess up,” she says.

Masina didn’t let her injuries get in the way. When Romero tried to push Masina’s arms up, Romero said, “Oh my gosh, you’re stuck!” Masina recalls. “I wanted to be unstuck and I knew dance and repetitively doing it and trying to do things better would help. I can now pull my arms all the way beside my ears.”

Masina even found a way to deal with her improperly healed foot: orthotics with a hole for her bone and, with Romero’s help, special flamenco shoes with a lower heel.

But unlike those products-for-the-aging commercials that make it seem like aging is a picnic, Masina explains it took her a while to dance properly. “But I was determined I was not going to not dance because of one stupid bone in my foot,” she says.

Over time, Masina sought chiropractic treatment and therapy for her fingers, and with Romero, who’s also a brain-injury therapist, regained almost complete use of those three fingers.  She also learned how to balance better so she wouldn’t aggravate her foot.

Age Doesn’t Matter With Flamenco

Bonnie Masina in a lavish, purple flamenco dress, seated on a couch.
Bonnie Masina poses in a flamenco dress.

Flamenco has become a sort of second life for Masina, and she’s adamant that you can start at any age and at any ability level.

“I don’t think it matters what your age is, dance can help you, even if it’s just having fun,” she says. She’s even taught flamenco at a senior’s home. “You can dance in a chair. You don’t have to be all over the dance floor to enjoy dance.”

Picking up dance can be done at any age and at any ability. When my chiropractor told me the pain I’d been experiencing for months in a joint in my toe was osteoarthritic pain, I thought I’d never be able to dance again. Mind you, I don’t dance every year, but the thought of never is a bit much. However, after talking with Masina, I might revisit that.

[grey_box]The Little KW Flamenco Fest takes place this weekend, running July 31-August 2 at various locations. The program includes workshops (disclosure: some are held at my sister’s studio), and they’re open to all.[/grey_box]

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Keep Your Online Presence Simple

sarah-dorweiler-127187-reducedThe downside to being creative is that your creativity can show up when it’s perhaps not as beneficial to your day-to-day running. In my case, it happened with my online presence: two websites, a blog, and five domains (those three plus two more). Thankfully, I stopped getting creative at the social media stage: I only have four accounts there, and one I’ve almost laid dormant.

However you spend your creative life, whether it’s for fun or as a career, managing your online presence shouldn’t be time-consuming: After all, you want to spend time on your writing, dancing, music, art, etc., right? If you’re freelancing, you’d rather be earning money than frequently managing your online presence.

I’m now unifying everything into one website, and I’m trying out a new theory.

People Want to Know Me

Two months ago, I wrote about how artist and freelancing websites need to differ: an artist website needs to focus on portfolio and expertise, whereas a freelancing website needs to emphasize the services you offer (and also include your portfolio and expertise).

I still stand by those differences. But over the past six months or so, I’ve been working through some marketing advice from Kristen Lamb, a freelance and indie editor, and a book by Michael Port, a business consultant for service providers (which freelancers are).

Lamb focuses on indie authors. In her blogging workshop (excellent, by the way), she emphasized how important it is to market myself as a person, because people who share my interests are more likely to read my books. If someone is looking for a horror, then a blog about dance, life, and marketing will signal that I’m not that author.

In Book Yourself Solid, Port describes how to make your marketing fit you and how to find customers who jive with you, which is why I love his book. As a service provider, and one who does all the writing herself, I’m not interested in getting millions of hits to my websites, hundreds of calls a week, etc.; there’s only so much in my workload I can handle. Port’s promise is to help me find the right customers for me, and in his opinion, I can help that process along by being me. (I add one caveat, though: Professionalism is still important. Putting up drunken party photos of yourself is not what he means.)

Simplifying My Online Presence

Returning to my new website, that means shining a brighter (but still professional) light on who I am. That doesn’t mean I’m going to have my bio on my homepage: that won’t be effective in my case. But having my homepage reflect who I am will let me unify both sides of my writing.

But what prompted all of this? It wasn’t just the time I was spending on my websites and blog, it was feedback, and likely not the kind of feedback you’d expect for such a change.

My current copywriting website got compliments from several writers I respect, but I received almost no inquiries through it. Those who hung around the website long enough to read up on my pricing also didn’t jump off at pricing; they jumped off elsewhere. So if my website was so good, and pricing wasn’t scaring people off, why wasn’t I getting much business through it?

Design for Your Audience, Not Your Colleagues

That’s when I realized that everyone who had complimented me on my website was a writer. Save for content strategists and some marketing managers, most people looking for my services won’t be writers themselves.

In addition, I had learned through several sources (including Lamb) that Google likes websites that are frequently updated. I update my copywriting/translating website every month or two, my website dedicated to writing about dance every year or two, and yet I update my blog – which does not advertise my services directly – every week.

To add to my troubles, the two main websites overlapped when it came to my expertise in dance. Why on Earth was I maintaining two sites with similar content?

So, I’m returning to a simpler strategy, one that will let me focus more on my writing while hopefully strengthening my presence with Google and allowing me to present a full picture of myself to potential clients and readers.

Have you found ways to save time in your marketing? Share them below.